Pedro López Estepa u-blox AG Connected vehicles: the biggest revolution on our roads since the invention of the automobile

Biography

Pedro López Estepa is Senior Product Marketing Manager for automotive short range products at u-blox, a worldwide leading provider of positioning and wireless communication technologies for the automotive, industrial, and consumer markets. In his role, he manages business development and product strategy related to short range radio solutions for the automotive industry, with a special focus on Bluetooth, Wi-Fi and V2X technologies.

Mr López Estepa joined u-blox in 2015. He has 10 years experience in the semiconductor industry in various positions within R&D, operations and sales at companies including espros Photonics, Axsem and ALi Tech.

He holds a degree in telecommunication engineering from the University of Granada and is currently enrolled in an MBA program at Polytechnic University of Milan.

Lectrure Summary

Connected and semi-autonomous vehicles are already on our streets, with many more to follow. 23.2 million vehicles with secure connected technology are forecasted to be shipped in 2020. This isn’t sci-fi: this is now. And it’s just the beginning.

By 2025, there will be more than 400 million vehicles with adaptive cruise control, 7.7 million truck platoons, and a worldwide market for advanced driver assistance systems (ADAS) worth nearly $220 billion.

None of this would be possible without state-of-the-art positioning systems, tightly integrated with exceptionally robust vehicle-to-everything (V2X) communication systems.

By connecting your car to the vehicles and roadside infrastructure around it, V2X technology is about to transform mobility as we know it. With increased awareness of every nearby vehicle, including those that lie out of sight, your car will be able to actively reduce the risk of accidents and improve traffic flow.

Come and join u-blox on this presentation to learn more about this technology, and the key role that u-blox plays in making journeys safer, more efficient, and more reliable.

Tak Ikushima Intel Enhancing In Vehicle Experience powered by Intel FPGAs

Biography

Responsible Segment Manager for global IVI (In-Vehicle Infotainment) / SDC (Software Defined Cockpit) and ADAS application in Intel Programmable Solutions Group. Lead and manage entire strategy, business planning, solution roadmap, ecosystem and business development for respective market segment. Hold BA of Commerce from Doshisha University in Kyoto, Japan and have over 20 years of industry experience in international Strategic Marketing, Business Development and Quality champion for Automotive, Industrial and Consumer electronics including 9 year assignment in US and Europe.

• 1995-1998: Sales representative for Consumer electronics accounts in Japan
• 1999-2004: Business Development Manager for Consumer electronics in Europe
• 2005-2011: Sales Manager for Consumer and Industrial accounts in Japan
• 2012-2013: Market Development Manager for Japan Automotive
• 2014-2017: Head of Strategic marketing for global automotive in US Headquarters

Published work

“Hardware-in-the-Loop Simulation of FPGA-based State Estimators for Electric Vehicle Batteries”, published with Dr. Federico Baronti from University of Pisa
Stereo Vision IP Suite, co-developed with Dr. Keiji Saneyoshi from Tokyo Institute of Technology and Fujisoft incorporated
Automotive Quality Brochure, released from Altera corporation

Lectrure Summary

The automotive industry is responding to demand for automobile integration with the consumer’s digital lifestyle, creating a challenge to keep pace with the consumer electronics industry. Software Defined Cockpit systems must evolve to meet the convergence of these functionalities.

At the same time, OEMs are making transformation to consolidated architecture, mainly driven by cost efficiencies and simplification of growing complex automotive systems. This requires virtualization of all devices and I/O’s within the SOC, higher GPU throughput, higher CPU performance, and greater connectivity to existing and new network interfaces.

Under such circumstances and mega trends, OEMs need a faster way to develop differentiative software applications on new SoC (System On Chip) connected with multiple peripheral components such as cameras, displays or network interfaces while minimizing the engineering effort on hardware development.

Intel has developed ARP (Automotive Reference Platform), a brand-new solution to solve such problems with multiple ecosystem partners. We will explain overview, use case example and showcase the latest demonstration today to answer why FPGAs are critically important and effective solution in SDC (Software Defined Cockpit) / IVI (Iv-Vehicle Infotainment) system development.

Russell Ruben 웨스턴디지털 코리아 NAND Flash Edge Storage Making Autonomous Possible

Biography

As Western Digital’s Automotive Director Russell is responsible for the automotive business in Korea and Japan.

Prior to joining Western Digital, Russell worked at Microsemi Corp. and Altera Corp (now Intel) and has over 20 years of experience in engineering, marketing and sales. Previously at SanDisk he had responsibilities over SD cards, compact flash, and custom OEM flash products in the role of product marketing manager.

Russell received his Bachelor of Science in Electrical Engineering from the University of Utah and a Master of International Marketing from Thunderbird, the American Graduate School of International Management.

Lectrure Summary

For over 20 years, NAND flash has been an enabling part of the ever-changing technology in our daily lives and will continue to make possible many key aspects of autonomous vehicles. Overtime we have gone from cars with no storage needs to today using >200GB and into the future of over 1TB per car. How data storage is used is also drastically changing from simple map data storage to containing the artificial intelligence database, 3D maps and complex operating system and application software. Without edge storage, vehicles would be dependent upon expensive and unreliable 4G/5G connections to get the critical data. Latency or poor coverage of these networks will delay necessary real time responses of the autonomous computer needed to ensure safety.

How NAND flash devices are designed, manufactured and tested is crucial to quality and reliability. Not all NAND flash devices are the same. Western Digital’s automotive grade devices are designed to meet the stringent requirements of the automotive industry. With our vertical integration manufacturing we have the ability to control all aspects of the product to ensure only the highest quality products are used in our automotive lineup.

Designing in your storage needs should not be the last thing you do. It should be done early on in your concept and design phase with the assistance of Western Digital’s technical staff to make sure your system works as you expect.

NAND flash storage makes what once was impossible - possible.

Jean Lee Microchip Technology Inc. Reducing the Cost and Complexity of TSN/AVB: Out-of-the-box Automotive Ethernet Endpoints

Biography

이진우 차장은 Microchip Technology의 커넥티비티 솔루션 엔지니어로, 반도체 업계에서 10년 이상의 경험을 쌓아왔습니다. 2009년에 Microchip에 입사하였으며, 이전에는 다산네트웍스에서 6년 동안 네트워크 장비 솔루션 개발에 주력했습니다.
이진우 차장은 명지대학교에서 전자공학 학사 학위를 취득하였으며 L2/L3 Switch, PON 등의 다양한 유선 네트워크 분야에서 상당한 경험을 가지고 있습니다.
현재 Microchip에서는 USB, Ethernet, 카메라 인터페이스와 Car infotainment 솔루션을 포함한 관련 기술 지원을 담당하고 있습니다.

Lectrure Summary

In-Vehicle Networking using TSN/AVB technologies requires specific software, handling of multiple complex stacks to realize network management functions as well as handling streaming data under strict real-time requirements. Consequently, development times, risk and system cost can be significant. Automotive Ethernet Endpoints are smart Ethernet Controllers that combine application specific interfaces and AVB/TSN support inside one electronic device. Porting traditional analog systems and upgrading classic digital systems to TSN/AVB is simplified with the  elimination of an additional microcontroller. The need for extensive software development can be mitigated while time-to-market and costs reduced in delivering Automotive AVB/TSN Ethernet endpoints.

Jooyang Park NXP semiconductors NXP ADAS Sensors Light the Way for Autonomous Driving

Biography

Jooyang Park has been Automotive Customer Application Support Director at NXP Semiconductors Korea since 2015 with technical support responsibility of Microcontroller, Analog and Sensor.
These products have been designed in most of automotive applications, body, chassis, powertrain, ADAS and infotainment, as core components.
Prior to joining NXP, Jooyang Park was FAE managing Director for Freescale Korea. During his 15 years at Motorola and Freescale, which was spun off from Motorola, Jooyang Park spent time doing field engineering support for Automotive MCU & analog, Korea Automotive Lab. manager and Korea FAE manager supporting automotive, industrial and consumer applications with MCU, Processor, Analog and Sensor.

Lectrure Summary

The automotive industry is rapidly evolving and the car is being transformed from a simple mode of transport to a personalized mobile information hub. All these new electronic functions bring great benefits to the driver, increasing comfort, convenience, safety and efficiency. Especially, Autonomous driving is changing the landscape for ADAS sensors. Once only used for parking or emergency braking systems, ADAS sensors are an essential and growing part of the automated car, providing vital inputs on road and traffic conditions, pedestrians, and obstacles. Here we discuss the market and future trends for ADAS sensors - NXP radar, V2X portfolio and Vision, and next-generation innovations for this rapidly growing area. NXP is leading the market and preparing the radar solution including corner radar and imaging radar, and the 2nd generation V2X with security. And NXP roadmap to meet the requirements of emerging trends in automotive vision processing for ADAS.

Kerry Johnson BlackBerry | QNX Software challenges in highly automated driving

Biography

Kerry Johnson has more than 25 years’ experience as a software design manager, product manager, and project manager in the mobile and telecommunications industries.

Kerry currently works as a senior automotive product manager at QNX Software Systems, where he is responsible for product roadmaps and introducing new technology to market.

Lectrure Summary

Autonomous vehicles use sophisticated software, running on the most powerful CPUs ever seen in the automotive industry, to make decisions that control the vehicle. Since these systems are pushing the limits of software complexity and hardware performance, concerns about reliability, safety and security have emerged. Learn how BlackBerry QNX advances ADAS and autonomous systems with sensor fusion and camera framework support, and with techniques to mitigate the impact of hardware and software errors in safety-critical systems.

Michael Ziganek General Manager Automotive Business Unit Mentor, A Siemens Business Germany Centralized raw data fusion and new validation methods for Autonomous Vehicles

Biography

Based in Villingen-Schwenningen, Germany, Michael is the General Manager of the Automotive Business Unit of Mentor responsible for dedicated engineering teams based in Europe, Asia and North America. Before this position, Michael was leading the business line Infotainment & DI, responsible for strategic business development and the definition of embedded solutions for the next generation of automotive applications. Prior to Mentor, Michael has been engaged with various Tier’s and software vendors in the automotive sector for more than 18 years, working on state of the art automotive projects.

Lectrure Summary

As fully autonomous vehicles begin production deployment for use on public roads, the topic of safety validation is being vigorously debated amongst manufacturers, consumers and government regulators. Given the dramatically increased amount of required sensors and complexity of the machine learning based systems for fully autonomous operation, the use of traditional distributed sensor processing and vehicle testing methodologies are no longer feasible. A new testing methodology must be developed to properly validate that the autonomous vehicle design achieves the required safety levels prior to start of production. This talk will explore the concept of centralized raw data fusion of sensor data and the use of next generation simulation based tools to help address the current test methodology gap for fully autonomous vehicles.