AUTOMOTIVE INOVATION DAY 2025

JULY 2, 2025 | Suwon Convention Center, Gyeonggi-do, Republic of KOREA

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2025 ALL SPONSORS
Future of Mobility - The Dawn of Software-Defined Vehicles

Focused on the realization of Software-Defined Vehicles that enable the transformation of connected, autonomous, electric, and digitalized mobility
The Automotive Innovation Day (AID) is Korea’s leading knowledge exchange platform for 800+ stakeholders active in software-defined vehicle, ADAS/Automated driving, and electric vehicles. It connects you with serious customers, including key decision-makers. AID features solution demonstrations and presentations for important automotive technologies, creating opportunities for suppliers to meet directors, R&D, and design engineers.

What you can expect:

Hear what your peers have to say!

> 1,000 Attendees
> 40 Speakers
> 40 Exhibitors
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2025 Keynote
Dr. Stefan Poledna CEO and CTO at TTTech Auto Topic

“Safe and Secure Software-Defined Autonomy"

Prof. Dr. Dirk Slama Vice President - Robert Bosch GmbH
and Chairman of the digital.auto Initiative
Topic

“From SDV Towards the AI-Defined Vehicle”

Prashant Gulati CEO at SDVerse Topic

"Mobility Without Silos: Building the SDV Ecosystem"

Soosung Lee Managing Partner Roland Berger

Automotive 2040: EV Trends and the Future Shaped by SDVs and ADAS

Bhaktha Keshavachar CEO & Co-Founder Chara Technologies

Rare-Earth-Free Solutions that are Low Cost, Sustainable, have High Power & Torque Density and Longer Drive Cycle

Andrea Conti Vice President AVL List GmbH

Advanced Validation Approaches for Highly Automated Applications

2025 Speakers
Danghee Park (박당희) Senior Research Engineer Hyundai Motor Company

For Better Experience, New Challenges in Automotive HMI

Hong Seok-min (홍석민) CEO FESCARO

The “Real Game” of Automotive Cybersecurity: Seamless Lifecycle Automation is the Key (feat. CSMS Portal)

Michele Del Mondo Senior Director, Global Advisor Automotive PTC

Importance of Traceability in SDV Development

Martin Miller Director of Applications Microchip Technology Inc.

Empowering Innovation – Defining the Software-Defined Vehicle

Eyran Lida CTO & Co-Founder Valens Semiconductor

Challenges and Solutions for High-Speed Automotive Connectivity

Kyung-Hyun Roh (노경현) CEO & Founder VWAY

AI-based Requirements Verification Method

Seongseo Ku (구성서) CSO FESCARO

Cybersecurity Roadmap for Tier Suppliers: From Cybersecurity Solutions to KMS

Abhik Dey Product Manager ETAS

Bringing AI to ECU: Achieving Safety and Cost Efficiency

Dr. Markus Hanselmann Lead Technical Officer, Machine Learning ETAS

Bringing AI to ECU: Achieving Safety and Cost Efficiency

Jungwoo Cho (조정우) Managing Director Korea Elektrobit

The Levels of Software-Defined Vehicle

Dr. Shashank Gaur Manager Pre-Sales TTTech Auto

Data-centric Communication for Software Defined Vehicle

Tobias Fieger Global Automotive Business Development Manager RTI

Incorporating DDS Data Centricity into Advanced Vehicle Architectures

Dr. Sunghyo Son (손성효) CEO TREEZE

Tailored Autonomy: Leveraging Open-Source Ecosystems for Special Purpose Vehicle Intelligence

Ju-Kwang Lee (이주광), Ph.D. Senior Managing Director Tfactory

Review on Early Detection of Li-ion Battery Thermal Runaway in EV Application

Soo-Hyun Sung (성수현) Application Engineer TASKING Korea

Debugging and Testing Strategies for Automotive Software Development

Min Song (송민) Lead Engineer Ansys Korea

Model-based Cybersecurity Analysis

Songeun Im (임송은) Manager AVL Korea

Co-simulation Platform for SDV Implementation, Model.CONNECT

Eugene Choi (최유진) Field Application Engineer STMicroelectronics

Stellar Microcontrollers for SVD and AI

Hyeon-wook Park (박현욱) Automotive team Analog FAE Texas Instruments

Understanding the Transition from 12 to 48V in Electric Vehicles

Minhong Yi (이민홍) Solution Engineer Qt Group

Establishing Bidirectional Traceability Between Software Architecture and Source Code

Chansik Park (박찬식) Solution Engineer Qt Group

Dynamic Testing for a SWC with Coco and Google Test

Jung-Tae Kim (김정태) Head of Department FPT Automotive

SDVx: Accelerating Software-Defined Vehicle Development with AI

Kitae Kim(김기태) Industry Process Consultant Dassault Systèmes

Digital Asset–based Integrated Development Environment for SDV

Jaeyoung Hwang (황재영) Business Development Manager Vector Korea

Testing 10BASE-T1S and DDS Communication with CANoe

Beenhui Lee (이빈희) Application Engineer IPG Automotive Korea

The Importance of Virtual Environments for Testing ADAS/AD

Hongseok Lee (이홍석) Senior Researcher Korea Testing Laboratory (KTL)

Scenario Development Methodology Based on Real-World Driving Data Collection

Kyucheol Choi (최규철) AST & ADAS Sr. Team Leader AVL Korea

Scenario Development Methodology Based on Real-World Driving Data Collection

Jong-Yeol Park (박종열) Manager, Network Engineering Techways

Reaching New Dimensions of Realism in HIL Testing

Hyeonjong Kim (김현종) Product Sales Manager Rohde & Schwarz Korea

Signal Integrity Challenges of Automotive Ethernet

Kevin Park (박영준) AE Manager Tektronix Korea

Measurement and Validation Solutions for Automotive Infotainment and ADAS System Design

Seungwoo Yu (유승우) Vice President SLEXN

Integrated Automotive Software Toolchain for ADAS, SDV, and Autonomous Driving: From Requirements to Deployment

Sangwoo Lim (임상우) Automotive Field Application Engineer Analog Devices

Getting Started with GMSL

Dongjoo Lee (이동주) Field Application Engineer QNX

QNX Cabin: A Pre-integrated Digital Cockpit Solution Ensuring SoC Flexibility, Software Portability, and Cloud-Based Development, with QNX Sound as a Use Case

JongWon Kim (김종원) Field Application Engineer ROHM Semiconductor Korea

Next-Generation Centralized Control Solution for Automotive Exterior Lamps

ByungHyun An (안병현) Vice President Cerence

The Future of In-Car Assistant, Multimodality, and AI

Tae Hwan Nam (남태환) Field Application Engineer STMicroelectronics

ST’s New BMS Solution

Steve Lim (임성일) Automotive EP FAE Texas Instruments

Achieve Power-Dense and Efficient Digital Power Systems by Combining TI GaN FETs and C2000™ Real-Time MCUs

Oliver (Seungmok) Kim (김승목) Analog FAE Texas Instruments

Achieve Power-Dense and Efficient Digital Power Systems by Combining TI GaN FETs and C2000™ Real-Time MCUs

Dongjin Park (박동진) Application Engineer ANSYS Korea

Rapid Concept Evaluation and System Optimization for Electric Vehicle Drivetrains

Oh Byung Hee (오병희) Director, Design Lab MOTREX

UX Key Agenda By Autonomous, Electric, SDV Vehicles Changing Future In-Car Experience

Impressions 2024
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